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We load Google Tag Manager only after setting your consent defaults. Analytics and marketing tags inside GTM stay blocked until you opt in below. Essential storage keeps the assessment working.

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Essential

Required to run the assessment, remember your session, and store your consent choice. These cannot be turned off while using the tool.

  • Session storage — quiz progress (ffa_assessment_v3)
  • Session storage — campaign attribution (ffa_utms_v1)
  • Local storage — cookie preference (ffa_cookie_consent_v1)

Analytics

Helps us understand traffic and quiz completion via Google Tag Manager (Google Analytics / GA4, Hotjar, scroll depth). Blocked until you opt in.

Marketing

Meta Pixel and Google Ads tags (via GTM) for measuring ad performance. Blocked until you opt in.

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