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We load Google Tag Manager only after setting your consent defaults. Analytics and marketing tags inside GTM stay blocked until you opt in below. Essential storage keeps the assessment working.
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Essential
Required to run the assessment, remember your session, and store your consent choice. These cannot be turned off while using the tool.
- Session storage — quiz progress (
ffa_assessment_v3) - Session storage — campaign attribution (
ffa_utms_v1) - Local storage — cookie preference (
ffa_cookie_consent_v1)
Analytics
Helps us understand traffic and quiz completion via Google Tag Manager (Google Analytics / GA4, Hotjar, scroll depth). Blocked until you opt in.
Marketing
Meta Pixel and Google Ads tags (via GTM) for measuring ad performance. Blocked until you opt in.
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